What is Video Advertising?
Video ad are digital advertisements that use motion pictures, sound, and dynamic visuals to deliver messages in an engaging and memorable way. Unlike static banner ads or text-based formats, video ads offer a more immersive experience, making them one of the most powerful tools in a publisher’s monetization strategy.
Video ads are effective because they combine storytelling with direct response, engaging users emotionally while prompting action — whether that’s a click, a signup, or a product purchase. Thanks to the evolution of ad tech, video ads can now appear across a wide range of platforms, devices, and user flows.
4 Common Video Ad Formats
Depending on placement and user behavior, video ads typically fall into the following categories:
1. In-Stream Video Ads
These are ads that play within existing video content, similar to how commercials appear on TV. In-stream ads are further divided into:
- Pre-roll: Ads that play before the main video starts.
- Mid-roll: Ads that appear in the middle of the video, like a commercial break.
- Post-roll: Ads shown after the video ends.
2. Out-Stream Video Ads
Out-stream ads do not require video content to appear — they are embedded within articles, blog posts, or page layouts. These videos auto-play when in view and pause when out of view, ensuring a balance between user experience and monetization.
Popular out-stream placements include:
- In-article: Appears between paragraphs in written content.
- In-feed: Shows up within social-style newsfeeds.
- Native video: Seamlessly blends with page content.
3. Sticky (Floating) Video Ads
Sticky ads are persistent video players that “stick” to a corner of the screen while the user scrolls. They start in-line within the content and transition to floating as the user moves down the page.
Key benefits:
- Maximizes viewability and watch time
- Non-intrusive yet consistently visible
- Highly effective for engagement and CPM
4. Offerwall Video Ads
Video ads are used as part of reward-based ad models. Users voluntarily watch a video ad in exchange for virtual rewards such as coins, game items, or premium access,…
Why Video Ads Are the Future of Digital Publishing?
In today’s fast-paced digital landscape, capturing and retaining user attention is more challenging than ever. Video advertising has emerged as a powerful tool for publishers to engage audiences and drive revenue. Here’s why video ads are becoming indispensable:
Instant Engagement Through Visual Stimuli
The human brain processes visual information significantly faster than text. Studies indicate that visuals are processed 60,000 times quicker than text, allowing video content to capture attention almost instantaneously. This rapid processing leads to higher engagement rates, as users are more likely to interact with dynamic content.
Superior Click-Through Rates
When it comes to capturing clicks and motivating user response, video ads have a clear advantage. They regularly outperform standard banners, with some campaigns seeing click-through rates several times higher — making video an ideal choice for publishers focused on performance.
Alignment with Mobile Consumption Habits
With the majority of internet traffic now coming from mobile devices, video content is particularly well-suited to mobile consumption. Short-form videos, in particular, cater to on-the-go users and are easily shareable, increasing their reach and impact.
Enhanced User Experience
When implemented thoughtfully, video ads can enhance the user experience rather than detract from it. Utilizing formats like muted autoplay and non-intrusive placements ensures that content remains the focus while still delivering advertising messages effectively.
Higher Revenue Potential
Video ads often command higher CPMs compared to traditional ad formats. This increased revenue potential makes video advertising an attractive option for publishers looking to maximize their monetization strategies.
Increased Brand Recall and Conversion Rates
Video content is more memorable than static images or text, leading to higher brand recall. Additionally, videos can convey complex information quickly and effectively, resulting in improved conversion rates for advertisers.
Transform Your Site’s Monetization with Adhub’s Video Ad Solutions
Not just a new ad format, Adhub delivers a complete video ad ecosystem — where publishers not only earn more, but also maintain user experience, stability, and receive dedicated support from our expert team.
Here are the reasons why you should run video ads with Adhub:
Premium Demand from Top Sources
One of the key challenges in video monetization is ensuring consistent demand and fill rate. That’s where Adhub makes a difference.
We give publishers direct access to premium video demand from:
- Google Ads Exchange (AdX)
- Leading global DSPs and Open Bidding platforms
- High-quality brand-safe advertisers
Flexible Formats – Easily Customizable
We support various video formats such as:
- Sticky floating (video stays visible while scrolling)
- In-article / In-content
- Offerwall video
All are designed to be non-intrusive — ensuring they don’t affect user experience.
Engaging Video – Content That Captures Attention
Adhub’s video ads are not just monetization tools, but also a format that captures user interest. With optimized design, sharp visuals, and seamless integration with your content, our video ads help significantly increase:
- Click-through rates (CTR)
- Onsite time
- Overall user engagement
Smooth Video Player – Optimized for Experience
We use a dedicated video player that is optimized for fast loading, stable performance across all devices, and doesn’t affect page speed.
Fast Approval – Easy Implementation
Adhub offers a quick and flexible site approval process. After registration, your site can be approved within just 1 to 2 business days.
We provide flexible embed codes that are fully compatible with most website platforms and mobile apps, making integration fast and hassle-free.